CORPORATE REPORT | Graphic Design & Art Direction

Edison International has a rich history of investing in the communities they serve. When designing the annual corporate Community Investment Report, it was essential to highlight the charitable focus on public safety related to emergency preparedness, STEM education, environmental stewardship, and civic engagement. Developed the look and feel to align with the Edison International brand, centered on people and public service. Consistent text treatment applications highlighted the copy flow, white space, key statistical figures, and pull quotes. A customized icon set was created for each segment and used as navigational cues throughout the 46-pages. Provided art direction to ensure the photography was original and authentic to the community engagement work at non-profit organization events. Coordination with key stakeholders, philanthropic representatives, and printer vendors was pivotal in delivering an accurate and polished corporate report in time for filing.

Rosemead, CA

Commissioned by Edison International

Software Used:
Illustrator, InDesign, Photoshop ​

Fabrication/Application Types:
Printed document

Photos are the property of Edison International/Southern California Edison. Used with permission. No endorsement given or implied.