FITNESS CENTER

Uplifting key words, an optimistic undertone, bold imagery in striking athletic motion, fully overlayed with vibrant and energetic color. The result was transformative and set this outdoor courtyard up to feel as a continuation of the indoor gym. Strategic placement and installation of the banner, along with its scale, contributed to an open flow and inclusive sensation to this workout area. In keeping with the corporate branding, the typography and color pallet were incorporated to promote wellness amongst employees.

Rosemead, CA

Commissioned by Edison International

Software Used:
Illustrator, InDesign, Photoshop ​

Fabrication/Application Types:
Vinyl banner

Photos are the property of Edison International/Southern California Edison. Used with permission. No endorsement given or implied.